The Innisfil Community Events Corporation, popularly known as ICE Corp, was created in 1994 to promote events and raise funds for community organizations. It’s founder and president is our current Mayor, Gord Wauchope. Two sitting councillors are currently members of ICE Corp. Four other members of ICE Corp have previously served on Council or run for municipal office.
As a non-profit corporation, ICE Corp is not obliged to make any information available to the public. It would seem appropriate though, that it’s operations should be more transparent considering that it is so closely associated with the Town, elected Council and aspiring politicians.
It would be useful to know more about the sources and uses of funds. What proportion of revenues comes from sponsors? What proportion of revenue is raised at events? How much is retained to finance future events? What proportion is donated to community groups each year?
What organizations have been the beneficiaries over the years? Surprisingly, not even that historical information is available on the ICE Corp web site. We do know that ICE Corp was a major fund-raiser for the Recreational Complex.
ICE Corp solicits sponsors in three categories without further description: Signature, Community and Event Sponsors plus five Media Sponsors. In the past, sponsors included some local developers: Bradley Homes; Pratt Developments (Signature); Friday Harbour; Lormel Homes (Community) and San Diego Homes (Event). Information about sponsors in these categories has been removed from the ICE Corp web site, or perhaps they no longer have any. Five additional corporate “Friendship” Sponsors are listed and ICE Corp also acknowledges the support of Royal Bank, TD Bank, the former “People’s” Credit Union and Rotary Club of Innisfil.
While ICE Corp is most often identified with the annual SummerFest and Santa Claus Parade, it has also hosted a fishing derby, golf tournament, WinterFest, Polar Bear Dip and New Year’s Skate. Improving communication and providing more transparency might help ICE Corp develop some fresh event concepts, encourage wider community participation and stimulate economic impact. Numerous opportunities compiled from the public during Inspiring Innisfil consultations are being missed.